What is the hidden message of a business logo?

These days, every business owner looks for some great ways to increase clients and seeks methods to retain them. They employ many marketing techniques in order to create a loyal customer base. But nothing can beat creating amazing business logos with meaningful business message.

A well designed company logo with a hidden message is always unique. It conveys your business brands message in an aesthetic way. Buyers appreciate such company logos for the surprise of an important message that is hidden in the logo design. For example- Gillette's logo. It appears to be a simple word mark but there is a hidden message behind the logo. The sharp cuts in the alphabets ‘G’ and ‘I’ illustrate the sharpness and precision of a Gillette blade.

What is the magic of a hidden message?

When people find out some hidden message in your business logo, then they want to know more about your brand. Most of the business experts believe that the power of logos with hidden meanings help in creating a loyal client base.

Help businesses in getting attention

With lots of logos out there, so it not enough to have a logo only. But you have to battle it out with other company logos and have to get and hole the attention of your target people. Such business logos and their meanings cast a positive impact on the viewers.

Let's take a look at some of the logo design tips for hidden logos.

• Must Employ Numbers

They are useful in making hidden logos. Logo designers can choose this method of creating hidden logos when there is a number included in the company name. For example- The Big ten logo uses the number 11 which is hiding in the logo.

• Don't Forget To Use Letters

This is another great practice of creating hidden logos is to employ alphabets and letters in the name. You can try different positioning of letters and typography of the identity until you can get a relevant business message inside the design. Do some research on this for better understanding.

• Use Negative Space Wisely

In creating attractive hidden logos, using the negative space in the design is the most common trick. This is the space between the subjects of the logo and the area around that are left blank. One can conceal several objects within the logo by using blank spaces.

• Use of symbols

Used by logo designers when want logo design with a hidden message! Use relevant symbols and shapes to show a message that tells about your brand and business.

Remember, the core purpose to design logo design is to convey your company message to your targeted customers. It is not easy to make logos with hidden meanings. Several logo designers fail to create such logos when they want to deliver some message. So, hire someone who is experienced and skilled in this field. You. You can also consult a business logo design India Agency for the same.